Patrick Kehoe // May 22, 2024 
(Image credit: Steinar Engeland/Unsplash.)
To the general consumer, life insurance is a complex topic. Adding to the challenge, customer communications throughout the policyholder lifecycle tend to be filled with industry jargon that can easily confuse consumers looking to purchase a new policy and those trying to understand the details and coverage of their existing policy. The use of plain language can be a powerful tool to help clarify meaning and guide consumers toward the right policies and understanding of insurance communications. Plain language aims to ensure that the wording, structure and design