Ryan Baillargeon // July 3, 2024 
(Image credit: Shutterstock.)
Independent agents play an increasingly important role in carriers’ business. In fact, nearly two-thirds of insurance carriers’ P&C insurance business is placed by independent agents—and for commercial lines it’s as high as 87 percent.
While competitive pricing remains a key consideration, agents also heavily weigh factors like carriers’ responsiveness, the ease of conducting business, and the overall quality of the agent experience when deciding where to place their business. As the industry continues to grow more competitive, carriers’ ability to meet and exceed agents’ expectations can have notable impact