Patrick Kehoe // July 9, 2024
(Image credit: AbsolutVision/Pixabay.)
Over time, the insurance landscape has evolved to accommodate a diverse array of consumers, each with unique needs and preferences. Today, 67.8 million people living in the United States speak a language other than English at home; and over 25 million are considered to have limited English proficiency (LEP)—defined as individuals who do not speak English as their primary language and who have a limited ability to read, speak, write or understand English. Given that 76 percent of consumers prefer to buy products from businesses that serve them in their language