Insurance industry investments in generative AI are expected to surge by over 300 percent from 2023 to 2025 as organizations move from pilots in one or two areas to implementations in multiple functions across business lines.
But new research identifies a disconnect between how insurers and their customers prioritize the use of generative AI, with industry executives focusing on customer experience while their clients are seeking personalized risk products and insights, according to by IBM’s Institute for Business Value.
Findings from a survey, conducted in cooperation with Oxford Economics, of 1,000 C-level insurance executives in