Alan Demers // January 24, 2025 
(Aerial image of Pacific Palisades before the Jan. 2025 fires. Source: NearMap.)
Ben Franklin famously wrote, “an ounce of prevention prevents a pound of cure” way back in 1735. His brilliance was also pioneering to prevent and fight fires some 300 years ago. So, what has changed in both fire prevention and insurance?
The LA fire response and insurance system is and will be deeply examined with prevention in the forefront for years ahead. It will be equally daunting to align all stakeholders; local and federal government, communities, fire fighters, insurers, regulators