Anthony R. O’Donnell // January 31, 2025 
(Image credit: Shutterstock.)
GIC Underwriters has enjoyed over 30 years of success through a relentless focus on service. That commitment led the Miami-based wholesale broker and MGA to become an early adopter of artificial intelligence, selecting Indemn AI’s (New York) conversational insurance platform to automate broker inquiries. Within 60 days of deployment, GIC—which offers commercial and persona lines products in Arizona, Florida, Georgia, and Texas—had automated 46 percent of routine broker inquiries using Indemn’s Gen-AI-powered Broker Portal Assistant.
“Service is king when it comes to helping consumers purchase insurance and for