Uber Technologies Inc. is pouring millions of dollars into a national ad campaign to push for reforms in insurance policies that it says have been exploited by personal injury lawyers and contribute to higher ride prices.
The San Francisco-based rideshare company is agitating for legislative changes that would lower state-mandated insurance limits. This, Uber says, would help deter personal injury lawyers from taking advantage of lucrative policies and seeking high payouts. It has so far joined political coalitions and launched an advocacy website that includes state-by-state data on how insurance costs factor into rideshare prices