Anthony R. O’Donnell // April 18, 2024 
(Image source: Protective Life homepage.)
Hexure (Colorado Springs, Colo.), a provider of sales and regulatory automation solutions for the life and annuity industry, has announced that Protective Life Insurance Company (Birmingham, Ala.), a subsidiary of Dai-ichi Life Holdings, Inc. (Tokyo), has selected FireLight to support digital sales and submission processes for its new advisory variable universal life (VUL) product, Protective Investors Benefit Advisory VUL.
Chad Nulty, VP, Business Development, Protective Insurance.
“FireLight has emerged as the platform of choice for OIDs—outsourced insurance desks—focused on